Blog Layout

Is Performative Marketing Helpful Or Harmful? Why It’s Both.

Dr. Nika White • June 17, 2022

Every June, a slew of rainbow logos and Juneteenth-colored branding comes out. Yes, the appropriation of these colors and symbols become commonplace in corporate America to “commemorate” Black, Brown, and queer folks. However, every year it’s problematic.

Whether it’s rainbow logos or Juneteenth-themed ice cream, marketing teams and businesses all over the country are missing the point: how to support Black, Brown, and queer communities in authentic ways—minus the performance.

I have colleagues on both sides of the issue of performative marketing. Some believe that brands shouldn’t represent Black, Brown, and queer people as props in their marketing. Citing it’s rooted in performance and doesn’t address any of the real issues affecting these communities. While other colleagues in my circle think representation matters and should be highlighted in all spaces and places. Throwing up murals featuring marginalized groups does
make a psychological difference in how other groups view them and how they view themselves.

Two things can be true at the same time. Performative marketing can be both helpful and harmful. It’s worth peeling back the layers and examining the role marketing teams and businesses play in perpetuating the positives and negatives of performative marketing. The big question as marketers and executives becomes: How can we be intentional about our marketing this year and beyond? In what ways can we keep DEI at the forefront of our campaigns? We’ll explore these questions and more in this article.

Why Performative Marketing Is Both Helpful and Harmful

Just the other day, I was hosting a session on performative marketing for a group of communications professionals and one of the participants told me her son was trans. She said seeing marketing that positively depicts a trans person makes her son’s eyes light up. Is this a matter of performance or representation? Perhaps both, but one thing is for sure, for this trans person, seeing themselves depicted in a marketing campaign was a positive and affirming experience.

On a larger scale, after the murder of George Floyd, dozens of cities began putting up murals and renaming streets to honor the lives of Black and Brown people lost at the hands of police. Murals of Sandra Bland, George Floyd, and countless others represented the fight for justice while also honoring Black and Brown lives in ways they hadn’t before. This type of campaign kept DEI and the fight for Black lives at the forefront of people’s visual and mental awareness.

The conversation on whether or not DEI marketing is purely performative or can have value for certain groups is a both-and situation. While we do need to do more to show Black, Brown, and queer communities that we care, we should also do something about the injustices that plague these communities every day. Murals or advertising campaigns attempt to honor the lived experiences of these groups but can also serve as a catalyst for conversation and change.

The Role Marketing Teams Play

Folks in the marketing, advertising, and communication spaces need to take a bigger role in holding their clients accountable for their marketing and messaging strategies around DEI. Marketing folks can be the voice of reason when a brand wants to put Juneteenth colors on a new product or a rainbow flag over their company logo just to boost sales. Marketing professionals can encourage their clients to question what impact their marketing will have on the communities they hope to reach.

 One way to keep your feet out of the flames is to consult with Black, Brown, and queer folks (not to be confused with using these groups for intellectual and emotional labor) to read through campaigns before putting them out into the world.

Pay attention if reviewers become immediately offended by a campaign or if they feel personally turned off by a messaging choice. If the people consulting with you say there are red flags in this year’s Juneteenth or Pride campaign, reevaluate it. The worst thing is to put out bad messaging that can cause emotional harm, erode the long-term reputation of a business, and break trust with customers which may have ripple effects on the bottom line.

For those who are in positions of influencing brand messaging, it’s important to hold businesses accountable and do marketing differently by developing a proactive DEI lens when producing materials. This means questioning why a business is putting out a certain campaign and if they’re truly walking the walk on DEI.

This means asking ourselves, our teams, and the businesses we work with:
● Is this campaign hitting the mark or is it performative?
● Are these really our values? What’s the evidence of that?
● How does our messaging reach Black, Brown, and queer communities?
● How can we convey what we do for these communities and why we do it?

A great example of DEI marketing done right is coming from advocacy groups. They’re winning because they’re not communicating colors, symbols, or terminology, they’re communicating impact. They’re asking themselves: How many people have we supported this year? What impact did our work have on the lives of Black, Brown, and queer folks? They hit the nail on the head every year because they know what branding is all about: painting a picture of the impact, not the performance.

Businesses Should Act on DEI, Not Just Market It

Messaging matters, but actions matter more. Businesses are investing a lot in messaging and marketing this time of year but they’re not putting nearly enough investment into the action and substance behind the messaging. While marketing teams can spend all of their time thinking of the right way to craft a campaign, the true measure of success should be assessed by what impact businesses are making in the communities they hope to serve.

If a business is throwing up a rainbow logo and calling themselves LGBTQIA friendly, it’s just rhetoric. If a business is putting Juneteenth colors on a product without consulting Black and Brown people, it’s performative.

Businesses should be thinking about:

● How can we make a sustainable impact for those in Black, Brown, and queer
communities?
● What do these communities want and need from us?
● What can we do to show these communities we value them in the long term?
● How do our employees who occupy these identities feel in this space?
● What can we do to support our existing employees in ways we haven’t before?

Businesses have to be honest about the past and present ways they attempt to reach these communities. They should think about the product or services they offer only during June that may turn off the customers they hope to reach. Then, they should infuse a DEI lens from the top to the bottom of the organization to find ways they can make a meaningful difference in these communities.

Final Thoughts

Businesses and their respective marketing teams can get caught up in the visuals of DEI. There’s an obsession with “proving” they care about Black, Brown, and queer folks by infusing certain colors, terminology, and symbols into their marketing. However, if they’re not centering a DEI lens into all areas of the business, including marketing, they’re missing the point.

Marketing, advertising, and communications professionals can produce great creative work, designs, and campaigns around Juneteenth and Pride, but when it comes to infusing a genuine DEI lens into the work, people need to take a step back. Professionals in this space should talk about the ways they support businesses and brands around thoughtful messaging and how to reach the right communities without turning them off.

All members of a business need to continue pressing organizational leaders to demonstrate their commitment to these groups first before marketing comes into play. Otherwise, their message will fall hallow on the communities they wish to serve.

By Nika White February 12, 2025
The news cycle spins, a whirlwind of policy changes and shifting landscapes. It's easy to feel adrift, overwhelmed by the constant influx of information. In times like these, the search for solid ground, for connection, becomes paramount. We hear a lot about "community," but what does it truly mean to be in community with others, especially when the world feels so uncertain? This question has been weighing heavily on my mind, particularly after recent events. It brought me back to a memory, a snapshot of connection in the midst of political turmoil. Remember the debate watch party in DC? A group of women, my community, gathered with anticipation, only to be met with results none of us desired. The air was thick with disappointment, but something else emerged – a shared sense of solidarity. We were in it together. Now, with a new administration taking office, that same group of women have reconnected. We’re not just commiserating; we’re supporting each other, navigating the changes, and finding strength in our shared experience. This, to me, is the essence of community. It's not just about shared interests or geographical proximity; it's about the willingness to show up for one another, especially when times are tough. It's about creating a space where vulnerability is welcomed and shared experiences become a source of collective strength. This concept of community extends beyond political landscapes, weaving its way into all aspects of our lives. I'm personally looking forward to experiencing this firsthand later this month when I attend a wellness retreat with my daughter. It's an opportunity to connect with other Black women, to share stories, and to find solace and rejuvenation in a space designed for us. It's a chance to build community through shared experiences and a collective pursuit of well-being. At Nika White Consulting, we believe in the power of storytelling to foster this very sense of belonging. Storytelling is more than just sharing narratives; it’s a powerful tool for building bridges, fostering empathy, and creating inclusive environments. Whether it’s within a workplace or a broader community, stories connect us on a human level, reminding us that we are not alone. Think about it: Sharing personal experiences: Creates a sense of shared identity and validates individual journeys. Highlighting diverse voices: Ensures that every community member feels seen and valued. Inspiring action: Motivates us to contribute to something larger than ourselves. Bridging gaps: Fosters understanding and empathy across cultural and generational divides. We can all play a role in building stronger communities by embracing the power of storytelling. Here are a few ways to get started: Create spaces for sharing: Organize events or gatherings where people can share their stories. Incorporate storytelling into training and development: Use stories to illustrate key concepts and foster deeper understanding. Highlight employee or community stories: Share these narratives on various platforms to amplify voices and celebrate achievements. Focus on authenticity: Share genuine stories from real people to build trust and connection. Use multiple platforms: Leverage social media, newsletters, and other channels to reach a wider audience. In this era of constant change and uncertainty, community is more important than ever. It's the anchor that keeps us grounded, the support system that helps us navigate challenges, and the source of strength that empowers us to create a better future. Let’s embrace the power of shared stories to build the communities we need, the communities we deserve.
By Nika White February 11, 2025
This year, we celebrate the 5th anniversary of our Intentional Conversations Vodcast community, continuing with our weekly live event featuring Dr. Nika White and a guest co-host. Our most recent guest, Katrina Jones , was a rich conversation filled with insightful, covering a range of topics related to diversity, equity, and inclusion (DEI), from personal experiences to the evolving landscape of DEI in organizations. We're excited to share some key takeaways from this important discussion. Katrina's Joy and Perspective: Katrina generously shared her personal experiences, highlighting her passion for connecting with people and her joy in everyday moments, like watching her daughter play. She acknowledged the challenges of our current times but emphasized the importance of taking things one day at a time and finding personal coping strategies. Dr. White echoed this sentiment, underscoring the importance of focusing on joy, especially during difficult periods. Building Inclusive Cultures: A Marathon, not a Sprint: A core theme of the conversation revolved around the misconception that building an inclusive culture is a short-term project. Dr. White and Katrina emphasized that true inclusion requires a long-term commitment and a fundamental shift in organizational values and culture. Setting goals and investing for a year or two is not enough. Meaningful change happens through consistent effort and focusing on how people behave daily. Katrina shared examples of practical steps, such as ensuring accessibility in note-taking and being intentional about team activities. It's about weaving inclusivity into the fabric of the organization, not just implementing processes. The Evolution of DEI: The discussion also explored how DEI work has evolved in organizations. While the language and specific approaches may change over time, the core principles of DEI remain crucial for attracting and retaining top talent. Dr. White and Katrina acknowledged the current political climate's impact, which may prompt some organizations to re-evaluate their strategies and language. However, they firmly believe that DEI is not going away. It will continue to evolve, adapting to better serve all employees. Amplifying DEI work and maintaining a strategic and intentional approach are key to its continued success. Engaging Stakeholders: A Collaborative Approach: Dr. White highlighted the importance of engaging a broad range of stakeholders in DEI conversations, including white men, and expanding our understanding of diversity beyond race and gender. Katrina added that involving teams like HR, legal, and compliance is equally crucial. They also discussed the varying levels of public communication organizations employ regarding their DEI efforts, with some being more transparent than others. Both speakers cautioned against taking media headlines about companies pulling back from DEI work at face value, as these stories may not always represent the complete picture. Safety Concerns for DEI Practitioners: The conversation also addressed a critical and often overlooked aspect of DEI work: the safety of practitioners. Dr. White and Katrina shared personal experiences of being more cautious in public appearances due to safety concerns, including a recent incident involving the publication of personal information of diversity professionals. They stressed the importance of prioritizing safety, making mindful decisions about public engagement, and extending grace to others navigating similar challenges. The discussion also touched on individuals' different roles in social movements and the importance of rest to avoid burnout. This conversation provided valuable insights into DEI's current state and future. It reinforced the importance of long-term commitment, genuine engagement, and a focus on creating truly inclusive cultures. We are grateful to Dr. White and Katrina for sharing their expertise and personal experiences with our community. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White February 5, 2025
On a recent episode of the "Intentional Conversations" Vodcast, hosted by the NWC Team, we had the pleasure of speaking with Zachary Nunn , a dynamic entrepreneur and thought leader. Zachary, a former Big Four consultant, is the founder and CEO of Living Corporate, an experience management company focused on driving healthy and fair experiences for employees and customers. His journey to founding Living Corporate was deeply personal, born from a desire to create a space where marginalized voices were heard and celebrated. From Personal Experience to Impactful Solutions: Zachary shared his own experiences navigating the corporate world as a Black man, highlighting the lack of representation and the challenges he faced. This personal experience fuelled his passion to create a platform that would empower others. Living Corporate began as a podcast featuring insightful conversations with executives, activists, and thought leaders across various industries. Recognizing the immense value of these conversations, Zachary developed an AI-powered platform that transforms the podcast library into a valuable learning resource for organizations. A Focus on Respect and Transparency: When asked about his strategies for fostering inclusive environments, Zachary emphasized the importance of respect and transparency. He believes that these fundamental principles should guide all interactions, both within his own company and in his work with clients. "We want to lead with respect and transparency in all things," Zachary explained. "Whether it's a project plan, a roadmap, or simply asking for clarity on an assignment, these are all part of building a respectful and inclusive work environment." Moving Beyond DEI: Zachary made an important distinction, stating that Living Corporate doesn't consider itself a "DEI company." Instead, they focus on driving healthy and fair experiences for all employees and customers. This broader perspective emphasizes the importance of creating a positive and equitable environment for everyone, regardless of their background. Key Takeaways: Personal experience can be a powerful catalyst for change. Zachary's personal journey inspired him to create a platform that empowers others. Respect and transparency are foundational to inclusive environments. Building strong relationships requires open communication and a genuine commitment to understanding and valuing diverse perspectives. Focus on creating positive and equitable experiences for all. Moving beyond traditional DEI frameworks allows for a more holistic approach to creating a truly inclusive and welcoming environment. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White January 31, 2025
On a recent episode of the "Intentional Conversations" Vodcast, hosted by the NWC Team, we had the pleasure of speaking with Zachary Nunn , a dynamic entrepreneur and thought leader. Zachary, a former Big Four consultant, is the founder and CEO of Living Corporate, an experience management company focused on driving healthy and fair experiences for employees and customers. His journey to founding Living Corporate was deeply personal, born from a desire to create a space where marginalized voices were heard and celebrated. From Personal Experience to Impactful Solutions: Zachary shared his own experiences navigating the corporate world as a Black man, highlighting the lack of representation and the challenges he faced. This personal experience fuelled his passion to create a platform that would empower others. Living Corporate began as a podcast featuring insightful conversations with executives, activists, and thought leaders across various industries. Recognizing the immense value of these conversations, Zachary developed an AI-powered platform that transforms the podcast library into a valuable learning resource for organizations. A Focus on Respect and Transparency: When asked about his strategies for fostering inclusive environments, Zachary emphasized the importance of respect and transparency. He believes that these fundamental principles should guide all interactions, both within his own company and in his work with clients. "We want to lead with respect and transparency in all things," Zachary explained. "Whether it's a project plan, a roadmap, or simply asking for clarity on an assignment, these are all part of building a respectful and inclusive work environment." Moving Beyond DEI: Zachary made an important distinction, stating that Living Corporate doesn't consider itself a "DEI company." Instead, they focus on driving healthy and fair experiences for all employees and customers. This broader perspective emphasizes the importance of creating a positive and equitable environment for everyone, regardless of their background. Key Takeaways: Personal experience can be a powerful catalyst for change. Zachary's personal journey inspired him to create a platform that empowers others. Respect and transparency are foundational to inclusive environments. Building strong relationships requires open communication and a genuine commitment to understanding and valuing diverse perspectives. Focus on creating positive and equitable experiences for all. Moving beyond traditional DEI frameworks allows for a more holistic approach to creating a truly inclusive and welcoming environment. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White January 21, 2025
The Intentional Conversations Vodcast recently hosted Jelisa Dallas , a distinguished speaker, author, and diversity, equity, and inclusion (DEI) expert. The conversation delved into the crucial aspects of courageous leadership, fostering resilience, and cultivating an inclusive environment. Here are some key takeaways through a DEI lens: 1. Courageous Leadership Beyond Confidence: Dallas emphasizes that courageous leadership goes beyond mere confidence. It encompasses: Soul Work: Understanding one's values, biases, and how they impact interactions with others. Emotional Intelligence: Developing empathy, self-awareness, and navigating complex interpersonal dynamics. Readiness for Change: Embracing vulnerability, adapting to new situations, and aligning beliefs with actions. This framework highlights the importance of self-reflection and continuous growth, which are essential for leaders navigating diverse and often challenging environments. 2. The Power of Values Alignment: Dallas underscored the significance of aligning personal values with organizational values. When values are misaligned, individuals may experience frustration, burnout, and difficulty authentically leading. DEI Lens: This emphasizes the need for organizations to prioritize DEI values and create an environment where individuals can authentically bring their whole selves to work, regardless of their background or identity. 3. Navigating Dissonance Between Personal Values and Societal Realities: The conversation addressed the challenges of navigating a world where personal values may not always align with societal or political realities. Dallas suggests: Distinguishing between "truth" and "fact": Acknowledging the reality of the situation while focusing on personal truths and how to navigate within those constraints authentically. Prioritizing self-care: Engaging in practices that promote emotional well-being and resilience, such as mindfulness, rest, and connecting with supportive communities. This is particularly relevant in a DEI context, where individuals from marginalized groups may experience systemic barriers and discrimination. 4. The "Go Brave" Framework: Dallas introduced her "Go Brave" framework, which emphasizes: Growth: Continuous learning and personal development. Optimism: Maintaining a hopeful outlook despite challenges. Boldness: Taking risks and stepping outside of comfort zones. Resilience: Developing the capacity to bounce back from setbacks. Authenticity: Leading with integrity and embracing one's true self. Victory & Virtue: Striving for excellence while upholding ethical principles. This framework provides a practical roadmap for individuals and organizations seeking to cultivate a culture of courage, inclusivity, and positive change. 5. Courageous Giving: Dallas emphasizes the importance of "giving courageously" – giving from a place of overflow rather than depletion. Giving courageously highlights the need for leaders to prioritize self-care and replenishment to ensure they can support others effectively. DEI Lens: This concept is particularly relevant in DEI work, which can be emotionally demanding. Leaders must prioritize their well-being to avoid burnout and maintain the energy and compassion necessary to advocate for equity and inclusion. 6. Soul Work as a Foundation for Courageous Leadership: Dallas's book, "Soul Work," explores the importance of self-reflection, self-awareness, and addressing internal barriers to personal and professional growth. Individuals can cultivate self-confidence and authentically lead by understanding and addressing internal obstacles such as self-sabotage. Final Remarks: The conversation with Jelisa Dallas provided valuable insights into the multifaceted nature of courageous leadership. Individuals and organizations can create a more inclusive and equitable world by incorporating these principles – self-awareness, emotional intelligence, values alignment, and a commitment to personal and professional growth. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White January 15, 2025
The recent devastating wildfires in Los Angeles serve as a powerful reminder of our world's interconnectedness and the urgent need for collective action. This tragedy unfolded against a backdrop of climate change, highlighting the critical importance of sustainable practices and environmental responsibility. The story of the LA fires is a multifaceted narrative. It's a tale of immense destruction, with thousands of homes lost and lives tragically impacted. It's a story of resilience, with communities coming together to support those in need. But it's also a story that raises important ethical questions. One such question revolves around the deployment of incarcerated firefighters. While their labor provided valuable assistance in battling the flames, the ethical implications of utilizing prison labor deserve serious consideration. This situation underscores the need for a just and equitable criminal justice system that prioritizes rehabilitation and avoids exploiting individuals for profit. Beyond the complexities of the criminal justice system, the LA fires also showcased the power of international cooperation. Firefighters from Mexico bravely crossed borders to lend a helping hand, demonstrating the importance of global solidarity in times of crisis. This act of international assistance is a powerful reminder that we are all interconnected and that collective action is crucial in addressing global challenges. This tragedy also serves as a stark reminder of the urgent need to address climate change. The increasing frequency and intensity of wildfires are a direct consequence of rising temperatures and changing weather patterns. Moving forward, it is imperative that we prioritize sustainable practices, invest in renewable energy sources, and work towards a more environmentally conscious future. How Storytelling Can Impact Corporate Culture With all its complexities, the LA fires offer a powerful example of how storytelling can impact corporate culture. By sharing these narratives, we can: Foster Empathy and Understanding: Stories can help employees connect with the human impact of global events, fostering empathy and a deeper understanding of the challenges facing our world. Drive Action and Change: The story of the LA fires can inspire employees to act on climate change, whether through supporting environmental initiatives, advocating for sustainable practices, or engaging in community service. Promote Diversity and Inclusion: Sharing stories of international cooperation and community resilience can highlight the importance of diversity and inclusion in addressing global challenges. Fostering a Storytelling Culture Nika White Consulting offers a comprehensive framework for embedding a storytelling culture within organizations. By leveraging the power of narratives, organizations can: Enhance Employee Engagement: Create a stronger sense of community and shared purpose. Strengthen Organizational Identity: Align employee narratives with the organization's mission and values. Foster Leadership and Collaboration: Equip leaders with the storytelling skills to inspire and motivate their teams. Drive Inclusion and Representation: Provide a platform for diverse voices to be heard and valued. By implementing a storytelling culture, organizations can harness the power of narratives to create a more human-centered, empathetic, and impactful workplace. Connect with Nika White Consulting Want to learn more about how Nika White Consulting can help your organization embed a storytelling culture and achieve its goals? Visit our website at https://www.nikawhite.com/storytelling to explore our offerings and contact our team.
By Nika White January 14, 2025
On a recent Intentional Conversations Vodcast, we spoke with Kellina Powell , a deaf coach and advocate, podcast speaker, bestselling author, and passionate entrepreneur. Kellina's inspiring journey, marked by resilience and a commitment to empowering others, offers valuable insights into the importance of inclusion and breaking down barriers for the deaf community. Navigating the Hearing World: Challenges and Triumphs Kellina candidly shared her experiences growing up deaf, navigating both the deaf and hearing worlds, and the unique challenges she faced as a Black woman with a disability. From facing discrimination in education and the workplace to overcoming self-doubt, Kellina's story is a testament to her strength and determination. Key Takeaways from Kellina's Journey: The Power of Representation: Kellina emphasized the crucial role of representation and role models in the lives of young people with disabilities. Her encounter with a deaf professor profoundly impacted her, inspiring her to become a leader and advocate for the deaf community. Breaking Down Communication Barriers: Kellina highlighted the importance of effective communication, emphasizing the need for clear and concise language, avoiding jargon, and ensuring accessibility for people with hearing impairments. Simple gestures like facing the speaker and using clear masks can significantly improve communication. Building Inclusive Workplaces: Kellina stressed the importance of creating inclusive workplaces that value diversity and accommodate the needs of employees with disabilities. This includes regular training on disability awareness, creating accessible work environments, and fostering a culture of respect and inclusivity. The Importance of Mental Health: Kellina emphasized the mental health challenges faced by many individuals with disabilities and the importance of seeking support and guidance. She encouraged others to prioritize their mental well-being and seek professional help. Kellina's Advice for Allies: Learn and Educate Yourself: Stay informed about disability issues and seek resources and training opportunities. Challenge Assumptions: Be mindful of your language and avoid making assumptions about people with disabilities. Create Inclusive Spaces: Actively work to create inclusive environments in your workplace, community, and personal life. Kellina's message is clear: everyone deserves to feel seen, heard, and valued. We can create a more equitable and just society for all by embracing inclusivity and breaking down barriers. To learn more about Kellina Powell and her work, read her book: " Every Day I Am Just Deaf. " Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White January 9, 2025
This blog post is inspired by a conversation between Dr. Nika White and Valda Valbrun on the Intentional Conversations Vodcast, focusing on diversity, equity, and inclusion (DEI) within the education system. Valda, a seasoned educator, and DEI practitioner, shared powerful insights into the challenges students of color face and offered practical strategies for creating more inclusive and supportive learning environments. Key Takeaways from the Conversation: The Importance of Authenticity and Representation: Valda emphasized the significance of acknowledging and valuing the diverse lived experiences of students, including their cultural backgrounds and identities. She shared her personal experience as a Haitian American woman and the importance of shaping positive narratives around people of color. Addressing Systemic Challenges: The conversation highlighted systemic issues such as the disproportionate representation of students of color in special education and disciplinary actions, as well as opportunity gaps and inequitable access to resources. Creating Cultures of Belonging: Valda stressed the need to move beyond simply admitting students of color into schools and actively work towards creating environments where they feel a sense of belonging. This involves acknowledging their unique identities, incorporating their experiences into the curriculum, and fostering meaningful relationships with educators. Navigating Microaggressions and Bias: The discussion addressed the prevalence of microaggressions in schools and the importance of equipping students with the tools and language to address them effectively. Valda emphasized the need for trusted adults and reporting mechanisms to support students experiencing these situations. The Role of Educators: Valda highlighted the crucial role of educators in creating inclusive classrooms. She encouraged teachers to embrace students' diverse backgrounds, incorporate their experiences into instruction, and foster critical thinking skills. She also advocated for providing educators with professional development and support to become culturally competent. Pre-emptive Strategies and Reframing DEI Work: Valda discussed the importance of proactive measures to protect DEI efforts in the face of pushback and attempts to limit access to inclusive education. She suggested reframing DEI work as creating "cultures of belonging" where everyone feels valued and supported. Concrete Examples and Statistics: While the conversation didn't explicitly cite specific statistics, Valda mentioned the concerning statistic that students of color may experience up to 90 microaggressions per week in school. This data point highlights the urgent need to address this issue and create more inclusive environments. To further illustrate the challenges discussed, here are some relevant statistics from reputable sources: Discipline Disparities: According to the U.S. Department of Education Office for Civil Rights Data Collection, Black students are disproportionately suspended and expelled compared to their white peers. For example, during the 2017-18 school year, Black students represented 15% of all students but accounted for 38% of out-of-school suspensions. Achievement Gaps: Data from the National Assessment of Educational Progress (NAEP) consistently shows achievement gaps between white students and students of color in various subjects. These gaps are often attributed to systemic inequities in access to resources and opportunities. Special Education Disproportionality: The U.S. Department of Education also reports disproportionality in special education, with Black students being more likely to be identified as having intellectual disabilities or emotional disturbances. Moving Forward: The conversation between Dr. White and Valda provides valuable insights and practical strategies for advancing DEI in education. By acknowledging systemic challenges, creating cultures of belonging, and empowering students and educators, we can work towards a more equitable and inclusive education system for all. Call to Action: Educators: Reflect on your own practices and identify ways to create more inclusive classrooms. Seek professional development opportunities to enhance your cultural competency. Administrators: Implement policies and practices that promote equity and address systemic disparities. Provide resources and support for educators to create inclusive learning environments. Parents and Community Members: Advocate for equitable education policies and support initiatives that promote diversity and inclusion in schools. Students: Speak up against microaggressions and bias. Seek support from trusted adults and utilize available reporting mechanisms. By working together, we can create a more just and equitable education system where all students have the opportunity to thrive. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White January 9, 2025
In a recent Intentional Conversation Vodcast, we had the privilege of hosting Yolanda Webb , a renowned philanthropist, public policy expert, and advocate for equity and inclusion. Yolanda's insightful perspectives on human behavior, social impact, and community engagement provide valuable lessons for leaders seeking to create more diverse, equitable, and inclusive environments. Key Takeaways from the Conversation The Power of Attention Bias: Yolanda emphasized the importance of being mindful of our attention and focusing on what truly matters. By consciously directing our attention towards positive outcomes and meaningful actions, we can overcome distractions and achieve our goals. The Work is the Work: Despite the evolving terminology and shifting political landscapes, the fundamental work of creating equitable and inclusive societies remains constant. Leaders must stay focused on the core principles of fairness, justice, and human dignity. The Importance of Self-Awareness and Vulnerability: True leadership requires self-awareness and the courage to embrace vulnerability. By acknowledging our limitations and seeking growth, we can become more effective leaders and inspire others. Cultivating Purpose-Driven Cultures: Creating a purpose-driven culture involves prioritizing employees' well-being, valuing their contributions, and fostering a sense of belonging. By empowering individuals and fostering open communication, leaders can build strong and resilient teams. Practical Tips for Intentional Leadership Practice Mindfulness: Engage in mindfulness practices like meditation or journaling to cultivate present-moment awareness. Embrace Vulnerability: Be open to feedback, acknowledge mistakes, and seek continuous improvement. Foster a Culture of Inclusion: Create safe spaces for open dialogue, celebrate diversity, and empower marginalized voices. Lead by Example: Model the behaviors and attitudes you want to see in others. Prioritize Relationships: Build strong relationships with your team members, stakeholders, and community members. Final Thoughts Yolanda Webb's insights offer a powerful framework for leaders seeking to make a positive impact. By focusing on intentionality, self-awareness, and human connection, we can create a more just and equitable future. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
By Nika White November 26, 2024
In a recent episode of Intentional Conversations, Dr. Nika White had the privilege of engaging with the inspiring Natasha Wade , a renowned coach dedicated to empowering Black women. Their conversation delved deep into the complexities of diversity, equity, and inclusion, particularly highlighting Black women's unique challenges and triumphs in today's society. The Power of Community and Self-Care Wade emphasized the importance of community and self-care for Black women. She shared her journey of overcoming adversity and finding her purpose. By creating a safe space for Black women to dream, build, and thrive, Wade empowers them to break free from societal expectations and embrace their true potential. Challenging the Superwoman Schema One of the key themes of the conversation was the detrimental impact of the Superwoman schema on Black women. Wade discussed how this societal pressure to be perfect, strong, and independent can lead to burnout, stress, and mental health issues. She encouraged Black women to prioritize self-care, seek support, and challenge these harmful stereotypes. Reimagining the Workplace Wade also shared her vision for a liberated workplace that prioritizes diversity, equity, and inclusion. She advocates for workplaces that are empathetic and supportive and recognize the unique needs of Black women. Organizations can create environments where Black women can thrive by fostering a culture of belonging and empowerment. Key Takeaways from the Conversation: The power of community: Building strong connections with other Black women can provide invaluable support and encouragement. Prioritizing self-care: Taking time for oneself is essential for mental and emotional well-being. Challenging the Superwoman schema: Embracing vulnerability and imperfection is vital to achieving balance and fulfillment. Reimagining the workplace: Creating inclusive and supportive work environments is crucial for the success of Black women.  By sharing her insights and experiences, Natasha Wade offers a powerful message of hope and empowerment for Black women. Her work is a testament to the transformative power of community, self-care, and intentional action. Intentional Conversations is a weekly podcast by Nika White Consulting that intersects diversity, equity, and inclusion dialogue with leadership and business. Click here to register to attend the live sessions each Friday from 11 a.m. to 12 noon EST. You may also search archives to view replays of past episodes, or you can listen to the Intentional Conversations Podcast on your favorite platform.
More Posts
Share by: