Great Expectations: Generation Z

Dr. Nika White • May 16, 2018

If you think all the research and media dissecting Millennials (Generation Y) has prepared you for Generation Z, you might need to think again. Gen Z was born roughly between 1996 and 2010. That means the high school and college graduates showing up in our social media feeds this month are in the first waves of Generation Z to enter the workforce.

But do we really know who they are?

While there’s not nearly as much information on Gen Z as their Millennial predecessors, it’s become clear they’re a distinct group whose traits we should learn. Why does this matter? As our workplaces become increasingly diverse, the more we learn about each other’s differences, the better. Deeper understanding about distinct groups not only helps organizations foster individual success, but also leverage the assets difference can create.

What do we know about Generation Z?

This group sometimes goes by a few different names, including iGeneration, and Post-Millennials. In total, there will be two billion of them worldwide. Some previous generations assume Gen Z will behave pretty much like Millennials… They’re wrong. Here is a rundown of notable differences, compiled from multiple sources.*

Millennials Generation Z
Job-hopping Role-hopping
Formally educated On-demand learning
Digital-only Face-to-face
Collaborative Independent
Optimistic Realistic
Subscribes to everything social Doesn’t want to be tracked
Grew up during a strong economy Grew up during recession
Watches YouTube, Hulu and Netflix Wants to live stream and co-create media
Initiated text messages as a norm Communicates with images, icons and symbols
Brand-driven spending Bargain-driven spending
Defining moment: September 11 terror attacks Defining moment: the great recession

What can bosses expect from them?

Gen Z tends to be early starters into the workforce. This results from the confluence of some of the characteristics listed above: less value on expensive formal education, a realistic streak, and a desire to co-create the world around them. So, we are working with them at a younger age we did Millennials.

Because Gen Z grew up during a recession that put parents out of work or left them under-employed, the young people place high value on employment. They’re likely to feel lucky to have a job, making them more loyal to employers. As consumers, they are much more driven by the perceived value than by brands , which is partly a reflection of how much they value their incomes.

The drive to keep jobs, coupled with a strong independent streak, might make them more competitive in the workplace , where Millennials are more collaborative. At the same time, loyal Gen Z sees security in having multiple income streams, or “side-hustles.” That means employers might need to manage competition, while also loosening restrictions on outside employment.

What about Gen Z diversity?

This generation is also interesting to look at in terms of diversity. Not only are they the most diverse age group in America, but they’re also the most inclusive. They are less likely to label others and are more accepting of fluid identities. That’s also how they expect to be treated. So, in communicating with Gen Z employees, we should be thoughtful about using labels they’re likely to reject.

The implications for Gen Z recruitment and retention harken back to other groups. Employers must ensure hiring managers are aware of the difference between Millennials and Gen Z, just like the different experiences and strengths of men and women, or majority and minority groups.

Like those other groups, Gen Z want to define themselves. To that end, I’ll close with a few videos that will allow them to speak for themselves. This Washington Post video highlights some of their views on technology . This New York Times piece gives some (often witty) insight into what Gen Z thinks of the Gen Z label itself. Finally, a video from HR firm Randstad asks two generations questions about Gen Z . It’s hilarious, but also thought-provoking about how wide the understanding gap is.

In the shifting workplace, you want to be sure you’re standing on the right side of that gap.

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Introductory Issue: A New Chapter (Formerly Inclusion Insider) For several years, Inclusion Insider held space for conversations that needed to happen—about equity, access, belonging, and accountability at work. That work mattered.
 And the world kept moving. What I’ve observed—across boardrooms, leadership teams, workplaces, and communities—is that the challenges leaders are facing now require more than language, policies, or frameworks alone. They require presence. Regulation. Discernment. A deeper understanding of what it means to remain human amidst accelerating change and frequent disruption. The Human Shift reflects the work I’m committed to now. This is not a departure from inclusion.
It is an evolution of it. What This Shift Is About We are living through an era of relentless technological acceleration, heightened expectations, increased pace, and mounting pressure. Strategy is abundant. Information is endless. What’s often missing is the capacity to move through change without bracing, numbing, or losing ourselves. The Human Shift exists to slow the moment just enough to ask better questions. Here, we explore: Leadership through the nervous system Culture through lived experience, not slogans Storytelling as a force for meaning, trust, and change The future of work through a human—not extractive—lens This is a space for sense-making, not soundbites.
 For integration, not urgency.
 For intentional shifts that actually endure. The Human Shift: A Manifesto We are not short on ambition.
 We are short on regulation. We are not lacking tools.
 We are lacking the capacity to use them wisely under pressure. The Human Shift is for leaders who understand that performance without presence is unsustainable. That culture without connection is brittle. That progress without humanity costs more than it gives. Here, emotional regulation is treated as leadership capacity.
Storytelling is treated as infrastructure.
Humanity is treated as a strategic advantage—not a soft add-on. This work honors the truth that the future will not be shaped by those who move the fastest. It will be shaped by those who can remain human while everything moves. That is the shift. What to Expect Here Each issue will offer: A grounded reflection on leadership, culture, or change Insight rooted in lived experience, not performance Language for what many feel but haven’t named Space to reflect—without pressure to “fix” or optimize Some weeks will feel reflective. Others will feel challenging. All are intended to support intentional movement rather than reactive motion. A Closing Reflection If you’ve felt the tension between who you’re expected to be and who you actually are at work…
If you’ve sensed that the next level of leadership requires less force and more presence…
If you’re curious about what becomes possible when we stop bracing and start grounding— You’re in the right place. This shift doesn’t happen all at once.
It happens one intentional shift at a time. In the shift,
 Dr. Nika White